Donelon AdvisoryChartered Accountants

Construction · Ireland & UK

Construction businesses don't fail because they run out of work. They fail because they run out of cash.

Turnover goes up. The overhead follows it. The margin quietly doesn't. And you find out whether a job made money months after it finished, when it's far too late to do anything about it.

A sample review

£4.18m of turnover. £1,944 of profit. Here is where the money went.

A contractor with a full order book, six live projects and nothing left at the end of the year. This is what a Health Check found.

Margin erosionGross margin down from 24% to 18% across the book
£250,800
Unbilled and unagreed variationsWork done on site that never reached an invoice
£84,000
Overdue retentionsMoney already earned, release dates long passed
£58,000
Total potential cash recovery identified
£160,000

This sample company is fictional and the figures are illustrative. The problems are not — they are the three findings that come up most often in growing construction businesses. Recovery is subject to contractual entitlement, documentation and successful collection.

Does this sound familiar

The work is there. The money isn't.

01

You're busier than you've ever been and no better off at the end of the year.

02

You find out whether a job made money when the final account lands, not while you can still protect it.

03

Variations get agreed on site, in good faith, and some of them never make it onto an invoice.

04

There's money sitting in retentions and nobody's job is to chase it.

05

A tax bill arrives that nobody saw coming.

06

Your accountant produces a good set of accounts, nine months after the year they describe.

You probably don't need more sales. You need to keep more of what you're already earning.

The offer

The Construction Financial Health Check

A full review of your profitability, project margins, cash flow, working capital and financial controls — and a practical plan for the next 90 days. One fixed fee. No retainer, no tie-in.

Fixed fee · Delivered in two weeks
£995plus VAT · one-off
  • ✓Project-by-project margin review. Which jobs are making money, which are losing it, and why.
  • ✓Unbilled and unagreed work. What's been done on site and never invoiced.
  • ✓Retention schedule. What's outstanding, what's due for release, and what's overdue.
  • ✓Six-month cash flow forecast. Including where the facility comes under pressure.
  • ✓Financial controls review. What you can see during a job, and what you can't.
  • ✓A 90-day action plan. Specific actions, owners and timing. Not a list of observations.
Our guarantee

If we don't identify at least £995 of quantified opportunities to improve your profitability or cash flow, we'll refund your fee. The guarantee relates to opportunities identified and quantified in your report, not to amounts subsequently collected.

How it works

Three steps, about two weeks.

STEP 01

A conversation

Twenty minutes on the phone. What the business does, what's worrying you, and whether a Health Check is actually the right thing. If it isn't, I'll say so.

STEP 02

The review

I work from your accounts, your project costings, your bank statements and your contract documents. A short call to fill gaps. You carry on working.

STEP 03

The report and the plan

We go through the findings together, with the numbers behind each one. You leave with a written report and a 90-day plan you can act on yourself.

Who this is for

Owner-managed construction businesses, £1m to £10m.

Main contractors

Running several projects at once, where margin leaks across the book rather than in one place.

Commercial builders & civils

Long contracts, retentions, variations and applications for payment.

Fit-out and refurbishment

Constant variations agreed on site, and a good proportion never billed.

Specialist subcontractors

M&E, groundworks, façades. Paid on someone else's terms, carrying retentions on every job.

Big enough that the year-end accounts no longer tell you what you need to know. Not big enough to carry a full-time finance director.

About

JP Donelon

My father worked in construction and I spent many of my summer holidays working on sites with him. That's where I first saw what running a contracting business actually involves — several jobs at once, tight margins, slow payment, and costs that move faster than the price you agreed.

I'm a Chartered Accountant with over twenty years across accountancy, tax, corporate finance, business advisory, debt restructuring and insolvency. I've worked with businesses growing quickly and with businesses in real trouble, which is a useful education in how fast a profitable-looking company can run out of cash.

I work with construction businesses across Ireland and the UK. Most start with a Health Check. Some stop there and implement it themselves — which is fine, that's what the plan is for. Others keep me on as a part-time finance director.

ACAQFA20+ yearsIreland & UK

Tell me what's worrying you.

No charge for the first conversation, and no obligation after it. If a Health Check isn't the right thing for your business, I'll tell you that on the call rather than take the fee.

Donelon Advisory · Chartered AccountantsIreland & United Kingdom